Relationship Between Management And Leadership Management Essay

Relationship Between Management And Leadership Management Essay 1.1: Explain the relationship between management and leadership. Management and leadership, these two terms are often used interchangeably; management is more usually viewed as getting things done through other people in order to achieve organizational goals. The managers may react to specific situations and more concerned with short term problem solving. Management is regarded as related to people working in a structured organization and with prescribed roles. The emphasis of leadership is on interpersonal behaviour in a broader sense. Belbin (1997, p 98) suggests that, there is a clear implication that leadership is not part of the job but quality that can be brought to a job à ¢Ã¢â€š ¬Ã‚ ¦ The work that leadership encompasses in the context clearly is not assigned but comes about spontaneously. Leadership is one of the many assets of a successful manager which they must have. A leader can be a manager but it is not necessary that a manager must be a leader. The most important aim of a manager is to maximize the organizational output through managerial performance. But leader always seeks new possibilities and understand new possibilities in organization. Most of the workgroups are more loyal to leaders than managers. According to John P. Kotter (1999, p 67), All the managers must know that how to lead as well as manage. Because in this era, organizations may face the threat of loss if their managers do not know how to lead as well as manage. Organizations hire managers and give formal authority to manage people and other activities to fulfil organizational goals. Employees gladly follow the leaders because they want to, not because they have to. Leaders may not have the power to give rewards to the people. However, employees give power to the leaders by fulfilling what they want. On the other hand, managers may rely on formal authority to get employees to complete goals. Management, by its very nature, is challenging, precise, detailed and involves specific and usually, timed, actions.   Leadership, on the other hand,  requires a much broader sense and involves aligning, goal-setting, vision-sharing, inspiration and an inherent lack of any time criticality.  Good management includes aspects of good leadership and good leadership includes aspects of good management.   A leader devoid of management skill and a manager lacking any leadership capability will  each fail.  From my point of view, management is a science and can be learned. Leadership, however, is an art. While some  of the  capabilities necessary to being a great leader can be acquired over time, much of what makes  terrific  leaders great is inborn or, at the very least, was learned much earlier in life.   A successful organisation  cannot exist without both strong leadership and great management.   Over time, an organization will need to expand its team of managers to keep up with  its increasing number of deliverables.   The leadership team, however, will grow at a much slower rate or, perhaps, not at all.   Too many leaders, like too many chefs, will really foul things up. Despite a continuing debate on differences between management and leadership, there is a close relationship between them and it is not easy to separate them as distinct activities. 1.2: Analyse how management and leadership style impacts on the achievement of the objectives of your chosen organisation. Leadership in Nokia As the Chairman and Chief Executive Officer of Nokia Group, Jorma Ollila has very high educational background, he earned a masters degree in political science from the University of Helsinki, a masters degree in economics from the London School of Economics and a masters degree in science from the Helsinki University of Technology. In 1995, he was awarded an honorary doctorate degree in political science from the University of Helsinki, and in 1998, an honorary doctorate degree in technology from the Helsinki University of Technology. As a worldwide successful leader, he is an expert in the information and communications technology industry, he has plenty experience in this area. He does not only serve for Nokia, he also serves on the boards of Ford Motor Company, Otava Books and Magazines Group Ltd and UPM-Kymmene Corporation. Besides these, he is also a member of several professional organizations in the information and communications technology industry. Jorma has earned the worldwide respect. He is an Honorary Citizen of Beijing, China, and holds the Commanders Cross of the Order of Merit of the Republic of Poland and the Federal Republic of Germany; the Order of Merit of the Hungarian Republic; and the Officers Cross, Order of White Star, Estonia. He is Commander of the Order of Orange-Nassau and Commander, 1st Class, of the Order of the White Rose of Finland. Jorma has led Nokias reinvent as a company that sets the benchmark for mobile communications. As CEO he presented an ambitious strategy that successfully restructured the former industrial conglomerate and accelerated its growth into one of the most successful companies in both the mobile phone and telecommunications infrastructure markets. Under his leadership, Nokia has achieved global market leadership and is listed on six major exchanges. Jorma has his distinctive leadership; he concerns both employees and employees tasks. He provides equal opportunities and openness towards people and peoples new ideas are also key elements he wants to nourish. Employees are encouraged to be responsible for their own development and to take advantage of the various development opportunities available He encourages his employees to open discussion and debate, We listen to the views of our employees and act on them when designing our people policies and practices Jorma said. He also set up the investing-in-people program (IIP), which is a coaching and training program for the employees; such programs are very much focus on develop the managers. He provides the flexible working time to the employees; depending on the local market conditions, employees may take advantage of flexi time including flexible working hours and part-time working. Furthermore, Nokia has very good welfare service for the employees, and very good working environme nt. Moreover, he was also concerned about employees tasks. The concept of Nokia value is a guideline for the employees, wherever they are in the world. In order to encourage employees to working hard on the tasks, Nokia has Bonus system, which based on the employees working result. By applying the 360-Degree Feedback analysis, we can see that Jorma is a successful charming leader, who has achieved a high level of self-knowledge. He has the ability to motivate his employees, and very persistence on his career. He owns plenty leaderships, he know is business very well, and set clear performance to the employees. Besides, he is respected in the worldwide. Task 2: Understand management and leadership skills 2.1: Explain the personal and professional skills required for effective management of your chosen organisation. Leadership Requirements / Needs/ Skills: Leadership, as defined by most dictionaries, means to go before, or with, to show the way; to induce. Every organization needs a leader (and preferably several leaders) to show the way to others as the organization strives to define and achieve its goals. Whether these goals are entrepreneurial or humanitarian or both the leaders work is to instill a sense of purpose and passion to the work that the organization undertakes. Identifying, developing and sustaining leadership within the organization must be one of its strategic objectives. Without leaders at every level of organization, the organization may well under-perform. It may miss strategic opportunities, stifle innovation, underutilize its employees, and fall short of its goals in customer service, quality, productivity, and profitability. Russell Consulting, Inc. can guide an organization in identifying and developing its leaders. Organizations also help to develop the key competencies that will help develop and sustain leadership, but also sustain your companys long-term success. Leadership at every level makes all of the difference as to whether the company will be around for the long haul. Companies should invest in leadership today to sustain their success for tomorrow and beyond. The Proposed Competencies of Leadership to be develepoed at RCI: RCI has been developing leaders in its client organizations since 1987. It has designed and developed leadership programs that help define an ambitious role for leaders at every level and then build the competencies to fulfill this role. Some of the competencies that RCI has defined as core to the role of leaders include: Strategic Thinking Coaching Problem Solving Decision Making Systems Thinking Delegation Performance Management and Accountability Inspiring a Shared Vision Managing Conflict Building and Sustaining Teamwork Leading Change Quality and Productivity Improvement Servant Leadership Emotional Intelligence Innovation and Creativity Customer Service Employee Development Develop Trust Dealing with Ambiguity 360 degree feedback leadership style Transformational Leadership style Participative Leadership Participative Leadership Skills required by a manager: A perfect manager is a boon for any company. A good manager needs to have a strong knowledge about the functioning of a company. There are few who are born with natural skills where as there are some who need to work their way towards it. So, what are the skills needed to be a good manager? Which are the qualities he/she needs to have in order to ensure a smooth sailing at work? Well, lets look at what makes a good manager and all about corporate leadership. What are the Skills needed to be a Good Manager? A good manager should have all the basic leadership skills. There are various ways in which a person can handle different situations through various leadership roles. A good leader should be able to guide his/her teammates to be able to perform well. Leadership does not mean dominating people. One of the most important skills of a good manager is the knowledge of effective time management. A person who manages to plan the schedule and divide time equally between tasks can be an asset for the organization. A good manager should also have a visionary sight for the benefits of the company. He/she should plan the future steps for the growth of the company. For a team to perform well, a good manager should be able to motivate the team for their tasks. He/she should encourage talents. In case of people with low performances, he/she should tackle the situation with professionalism to reach a positive conclusion. Even in a crisis situation, a person with good managerial skills should be able to perform well. He/she should be mentally tough to handle any kind of situations. He/she should also be responsible enough to maintain a good office atmosphere. A manager should be sensitive towards others in the workplace. A happy atmosphere would only lead to more productivity for the company. With these skills, a person can definitely strive to be a good manager and thus be an asset for any organization! 2.2: Compare any four (4) skills and attributes of three (3) successful leaders you know. LEADERSHIP OF JORMA OLLILA Chairman and Chief Executive Officer of Nokia Group, Jorma Ollila has very high educational background expert in the information and communications technology industry, he has plenty experience in this area Jorma has his distinctive leadership; he concerns both employees and employees tasks. He provides equal opportunities and openness towards people and peoples new ideas are also key elements he wants to nourish. We listen to the views of our employees and act on them when designing our people policies and practices Jorma said. He provides the flexible working time to the employees; depending on the local market conditions, employees may take advantage of flexi time including flexible working hours and part-time working. he was also concerned about employees tasks. LEADERSHIP OF REYMIN ZHANG His leadership is more task-orientated He set up a very clear and straightforward goal for his employees, and renews the companys regulations In order to achieve companys goal to build up the international brand, he divided the tasks to each department in a very specific way. He attaches importance to the employees recruitment, he recruits thousand of new blood every year, additionally, he have very close contact with the well known universities, 15% of his employees were signed contract with Hair when in the last year in the university. 2.3: Assess the expected impact of your own leadership styles on your work How Leadership Can Affect Change In An Organization: The leadership of an organization provides the direction and guidance for the future and can create an environment for growth or destruction dependent on the leadership style and technique that is utilized.    It is inevitable that there will be changes in an organization, whether it is related to downsizing, economic issues or location changes; these are just a few of the current changes that are being dealt with nation-wide.    The leadership of an organization sets the tone and process for others to follow during change.    Decisions that are made and the actions of the leadership mandate what the future holds for an organizations employees. Leaders have different traits that are inherent in their management techniques, those traits can be magnified during change and can help or hinder their leadership opportunities.    During organizational change, goals are set and a leader must possess the aptitude to help employees reach those goals.    A study by R.M. Stogdill discovered that the conception of a leader was someone who acquired status by showing the ability helps a group attain its goals (Yukl, 10.2.1, 2010).    Related to that study, it was noted that relevant traits included intelligence, alertness to the needs of others, understanding of the task, initiative and persistence in dealing with problems, self-confidence, and desire to accept responsibility and occupy a position of dominance and control in leaders (Yukl, 10.2.1, 2010).    Not all traits are universal, as noted by the study by Stogdill (Yukl, 2010), but the relevant traits appear to be found in many leaders.    Self-confidence is a powerful tra it for a leader to possess, but excessive self-confidence can make a leader overly optimistic about the likely success of a risky venture, and it may result in rash decisions and denial of evidence that a plan is flawed. A small company had been acquired by a larger firm. With this, the current leader had been let go and a new leader was appointed to take charge. Anticipate and Prepare-Being acquired by a larger firm may bring more awareness to a company or provide better benefits, but several cons may get in the way at first. During a transition period, many employees are sometimes left without a job, or have decided to move on to other things in the wake of unsatisfied changes. It was no different when a well-liked president of the company was phased out due to financial setbacks. The firm took a lengthy process to make a move until finally appointing an internal employee to serve as the interim president. Left with a lot of the dirty work, the new leader immediately went to work and restored and initiated productivity with his employees. His biggest attribute was that he was prepared for this new role before he was even appointed as the new president. His natural work ethic had already groomed him for charismatic leadership and when the opportunity for advancement came, he wasted no time in taking charge and continuing the work. Likewise, a strategic leader will be able to pick up the pieces and restore work productivity regardless of a drastic change. Being the cheerleader and still an enforcer, Teams leaders are versatile figures held accountable for their employees work performance. Get positioned for the future- A team leaders major objective is to keep worker performance at a high and encourage improving results that would ultimately lead to a brighter outlook and future. Preparing employees now enables them to do such. Team Leaders have a weekly, monthly or even yearly report to give so their main motivation would be to constantly focus on the progress and performance of their individuals. In order to maintain and continue a future of positive results, an effective team leader will use strategic planning in his/her strategic management. Mentally, he/she will find ways to encourage employees to perform high to obtain team incentives, but will also encourage strategic planning at the individual level. Training employees to strategically plan in their prospective territories will alleviate the leader with multiple responsibilities and generate a more productive outcome in the work area. With a focus on the individual employee, a team leader will have the power t o influence his/her employees to control their progress and look towards a better outcome. One department is flourishing with work productivity, while one department is far behind. Focus on the right energies- In a business world where deadlines are demanding and profits are important, companies and their leaders will hold work productivity as a high priority. A strategic leader will observe less than optimum circumstance and move quickly to create beneficial change. Saving time by focusing only on the right energies will help a company profit. For example, an employee serves in two departments, splitting duties between each. It is evident that his/her skills are stronger in research and development rather than in the sales department. A strategic leader may see more value in changing this employees role to work in this stronger area of expertise. At the same time, a strategic leader will realize that this employee may be able to provide unique insight across both functions that others can not. Strategic leaders will observe these situations quickly and waste no time in shifting employees to areas where both the individual and organizations can benefit the most . These glimpses give you some helpful scenarios of how strategic leadership can be applied in your work environment. Should you have any future problems with work productivity, profits or even issues with your employees, address those concerns with some professional guidance and youll discover how an investment in your team will result is bottom line results. Task 3: Be able to apply theory in an organisational context 3.1: Select four (4) appropriate theories of management and leadership to identify leadership requirements in given situations in your chosen organisation 1. Trait Theories: Similar in some ways to Great Man theories, trait theories assume that people inherit certain qualities and traits that make them better suited to leadership. Trait theories often identify particular personality or behavioral characteristics shared by leaders. If particular traits are key features of leadership, then how do we explain people who possess those qualities but are not leaders? This question is one of the difficulties in using trait theories to explain leadership. 2. Contingency Theories: Contingency theories of leadership focus on particular variables related to the environment that might determine which particular style of leadership is best suited for the situation. According to this theory, no leadership style is best in all situations. Success depends upon a number of variables, including the leadership style, qualities of the followers and aspects of the situation. 3. Situational Theories: Situational theories propose that leaders choose the best course of action based upon situational variables. Different styles of leadership may be more appropriate for certain types of decision-making. 4. Behavioral Theories: Behavioural theories of leadership are based upon the belief that great leaders are made, not born. Rooted in behaviourism, this leadership theory focuses on the actions of leaders not on mental qualities or internal states. According to this theory, people can learn to become leaders through teaching and observation. 5. Participative Theories: Participative leadership theories suggest that the ideal leadership style is one that takes the input of others into account. These leaders encourage participation and contributions from group members and help group members feel more relevant and committed to the decision-making process. In participative theories, however, the leader retains the right to allow the input of others. The Advantages of Emerging Leadership Theories During the first half of the 20th century, leadership theories focused on traits and skills that were inherent in leaders and assumed that leaders were born, not made. Around 1960, new theories of leadership were developed that considered the impact of followers and tasks on leader effectiveness. These emerging styles, also called modern or current styles, include contingency models, situational and transformational leadership. Predictability Flexibility with Precision Lasting Motivation with Better Results The Advantages of Participative Leadership Theories Participative leadership theories encourage participation from employees on the decision-making process with organizational management. Sometimes the democratic style of leadership allows the employees to give suggestions on how a corporation operates and on decisions that facilitate change. Advantages of the participative theories include better employer and employee relationships, the discovery of future leaders, motivation, team spirit and employee productivity. Team Spirit Employee Productivity Motivation Employer/Employee Relationships Future Leadership Discovery 4.2: Plan the development of management and leadership skills for a given job role in your chosen organization. 4.3 Make justified evaluations of the management and leadership development methods selected in 4.2 above Plan the development of management and leadership skills and evaluation of these skills Strategic leadership is a self-explanatory term, and even when separated, still provides a meaningful definition. A definition of strategic leadership can be summed up as the ability to anticipate, prepare, and get positioned for the future. In past experience, company has been able to pinpoint specific examples of colleagues who have exemplified strategic leadership in their professions. Here are some examples of how strategic leadership is essential to a work environment. A small company had been acquired by a larger firm. With this, the current leader had been let go and a new leader was appointed to take charge. Anticipate and Prepare-Being acquired by a larger firm may bring more awareness to a company or provide better benefits, but several cons may get in the way at first. During a transition period, many employees are sometimes left without a job, or have decided to move on to other things in the wake of unsatisfied changes. It was no different when a well-liked president of the company was phased out due to financial setbacks. The firm took a lengthy process to make a move until finally appointing an internal employee to serve as the interim president. Left with a lot of the dirty work, the new leader immediately went to work and restored and initiated productivity with his employees. His biggest attribute was that he was prepared for this new role before he was even appointed as the new president. His natural work ethic had already groomed him for charismatic leadership and when the opportunity for advancement came, he wasted no time in taking charge and continuing the work. Likewise, a strategic leader will be able to pick up the pieces and restore work productivity regardless of a drastic change. Being the cheerleader and still an enforcer, Teams leaders are versatile figures held accountable for their employees work performance. Get positioned for the future- A team leaders major objective is to keep worker performance at a high and encourage improving results that would ultimately lead to a brighter outlook and future. Preparing employees now enables them to do such. Team Leaders have a weekly, monthly or even yearly report to give so their main motivation would be to constantly focus on the progress and performance of their individuals. In order to maintain and continue a future of positive results, an effective team leader will use strategic planning in his/her strategic management. Mentally, he/she will find ways to encourage employees to perform high to obtain team incentives, but will also encourage strategic planning at the individual level. Training employees to strategically plan in their prospective territories will alleviate the leader with multiple responsibilities and generate a more productive outcome in the work area. With a focus on the individual employee, a team leader will have the power t o influence his/her employees to control their progress and look towards a better outcome. One department is flourishing with work productivity, while one department is far behind. Focus on the right energies- In a business world where deadlines are demanding and profits are important, companies and their leaders will hold work productivity as a high priority. A strategic leader will observe less than optimum circumstance and move quickly to create beneficial change. Saving time by focusing only on the right energies will help a company profit. For example, an employee serves in two departments, splitting duties between each. It is evident that his/her skills are stronger in research and development rather than in the sales department. A strategic leader may see more value in changing this employees role to work in this stronger area of expertise. At the same time, a strategic leader will realize that this employee may be able to provide unique insight across both functions that others can not. Strategic leaders will observe these situations quickly and waste no time in shifting employees to areas where both the individual and organizations can benefit the most . These glimpses give you some helpful scenarios of how strategic leadership can be applied in your work environment. Should you have any future problems with work productivity, profits or even issues with your employees, address those concerns with some professional guidance and youll discover how an investment in your team will result is bottom line results. How Leadership Can Affect Change In An Organization: How Leadership Can Affect Change in an Organization The leadership of an organization provides the direction and guidance for the future and can create an environment for growth or destruction dependent on the leadership style and technique that is utilized.    It is inevitable that there will be changes in an organization, whether it is related to downsizing, economic issues or location changes; these are just a few of the current changes that are being dealt with nation-wide.    The leadership of an organization sets the tone and process for others to follow during change.    Decisions that are made and the actions of the leadership mandate what the future holds for an organizations employees. Leaders have different traits that are inherent in their management techniques, those traits can be magnified during change and can help or hinder their leadership opportunities.    During organizational change, goals are set and a leader must possess the aptitude to help employees reach those goals.    A study by R.M. Stogdill discovered that the conception of a leader was someone who acquired status by showing the ability helps a group attain its goals (Yukl, 10.2.1, 2010).    Related to that study, it was noted that relevant traits included intelligence, alertness to the needs of others, understanding of the task, initiative and persistence in dealing with problems, self-confidence, and desire to accept responsibility and occupy a position of dominance and control in leaders (Yukl, 10.2.1, 2010).    Not all traits are universal, as noted by the study by Stogdill (Yukl, 2010), but the relevant traits appear to be found in many leaders.    Self-confidence is a powerful tra it for a leader to possess, but excessive self-confidence can make a leader overly optimistic about the likely success of a risky venture, and it may result in rash decisions and denial of evidence that a plan is flawed. CONCLUSION   In conclusion, The process of accessing a persons leadership ability is a complex and often a difficult task; different leaders has different leadership style, there are many factors influence them on their leadership, such as the personal characteristics, the situation they have involved, and also the people need to manage, etc. Jorma have a very people-oriented style of leadership, he concern about his subordinate; conversely, Reymin is a more product-oriented leader, he paid big attention on the employees task more them employee themselves. There many leadership models can be adopted to analyze those two leader, but there are three most suitable models have been adopted, whatever the models have been used, it is all exactly reflect Jorma and Reymins personal leadership style.

Comparing The Handmaids Tale and Oryx and Crake Essay -- Compare Cont

Margaret Atwood’s novel Oryx and Crake describes a world very different from the one we live in today, but not too far from a possible future. The story, told from the viewpoint of Snowman, possibly the only human survivor, recounts the end of days in human history. His description, given to us as flashbacks, tells of a world where technology is power, and those who lack power are doomed to a sub-par existence. This world gone mad is reminiscent of another Atwood novel written in 1986, The Handmaid’s Tale. In this story, the world of today is gone, democracy has been eradicated, and it is the elite few who control the fate of the masses. By comparing these two novels by Atwood, one can see corresponding themes dealing with governmental control, the dangers of technology, the uses of religion, and the treatment of sexuality. Government control is a serious issue in both novels. In the compounds, where the elite live in Oryx and Crake, every aspect of day to day life is closely monitored by compound security known as CorpSeCorps. The idea behind such tight security might seem as though it is to protect the citizens of the compounds from outside terrorism, but in many ways it is to protect the compounds from the citizens living within. After Jimmy’s mom leaves home when he is a young boy, he becomes a target for investigation for the rest of his life. Even into his college years he is still questioned by security about her. â€Å"So they were still tracking his snail mail. All of the postcards must be stored on their computers; plus his present whereabouts, which was why they hadn’t asked where he’d come from,† (Atwood Oryx 197). Her escape from the compound, and the potential damage she could do with her knowledge of what goes on ther... ... what he’s doing. Copulating too would be inaccurate, because it would imply two people and only one is involved. Nor does rape cover it: nothing is going on here that I haven’t signed up for,† (Atwood Handmaid’s 94). Although she remembers a time when sex meant more, for Offred that time is almost nothing more than a memory. The world has changed since The Handmaid’s Tale was written in 1986. Oryx and Crake is a continuation of and a development of many of the ideas first brought up in The Handmaid’s Tale. Although the details are different, the terrifying possibility of either future is enough to make anyone question the morals of the world today and stay vigilant against these warnings offered by the author. Works Cited Atwood, Margaret. The Handmaid’s Tale. New York: Anchor Books, 1986. Atwood, Margaret. Oryx and Crake. New York: Anchor Books, 2003.

Chemotherapeutic Agents of Control

Chemotherapeutic Agents of Control: Introduction: Chemotherapeutic agents are chemical substances used to treat various forms of infectious diseases. The chemotherapeutic agent works by stopping the bacteria from reproducing. There are two different kinds of chemotherapeutic agents. The first kind is an antibiotic, which slow down the growth of microorganisms. The second kind of chemotherapeutic agent is synthetic drugs. Synthetic drugs are artificially made in a laboratory. Chemotherapy began in the 1940s and is now a multi-billion dollar industry.Different antibiotics and synthetic drugs all have different modes of actions and can have several different possibilities of side effects. Antibiotics work by finding something in the pathogen that is different in the host cell and attacks it to stop the pathogen from reproducing and causing more harm. The side effects can range from loss of hearing all the way to discoloration of the teeth. Some may take these drugs and have no side effe cts at all except to obtain better health. While others may no receive any good from the medication and have horrible side effects.The mode of action also has a wide range of possibilities depending on which drug is taken. The mode of action can range from inhibition of the cell wall all the way to destruction of the cell membrane and much more. Each and every chemotherapeutic agent varies with their antimicrobial activity. This is needed because every disease is very different. Purpose: The purpose of this experiment is to determine that different chemotherapeutic agents are needed to treat different kinds of diseases.Since there is a wide range of possibilities this experiment is needed to determine which medication is best for certain types of microbial metabolism. This way we can evaluate the antimicrobial’s reaction to different chemotherapeutic agents. What reaction will the antimicrobial have on the chemotherapeutic agents that will be used in this experiment? Hypothes is: All chemotherapeutic agents will affect the antimicrobial, although one chemotherapeutic agent will be much more effective than the other chemotherapeutic agents.Expectations: I expect one chemotherapeutic agent to be much more effective on this certain culture. This will be the best chemotherapeutic agent to treat this certain antimicrobial disease. Materials: Petri dish Sterile cotton swabs Culture (Escherichia coli, Serratia marcescens, Bacillus subtilis, Enterobacter cloacal, Staph epidermidis) Antibiotics (Streptomyocin, SSS, Erythromycin, Chloram Phemicol, Kamamycin, Novobiocin, Textra Cycline, Penicillin) Sharpie Bunsen burner Forceps Millimeter ruler

Dominos Marketing Plan - 4675 Words

Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The†¦show more content†¦Situational Analysis The following situational analysis contains a thorough examination of Domino’s Pizza’s strengths, weaknesses, opportunities, and threats using a SWOT analysis and a comparative chart that scrutinizes Domino’s current business situation and social trends on the horizon versus the competition (Grewal amp; Levy, 2014). The analysis overall will highlight Domino’s positive attributes as well as potential components that could prevent goal achievements, prospects the company should consider, and inherent threats that the pizza chain may face (Grewal amp; Levy, 2014). SWOT Analysis Figure 1 displays the strengths, weaknesses, opportunities, and threats that Domino’s is facing. One of Domino’s main strengths comes from their emphasis on innovation technology, which contributed to approximately 50% of U.S sales in 2014 being placed through a type of digital channel offered by the company, and reach a revenue of $4 billion annually in global digital sales (Our Strengths, 2014; Zacks Investment Research, 2015). In a time where companies are failing to be honest and transparent in their operations, Domino’s vows to remain transparent and brutally honest, even if it involves running a national ad campaign to show consumers you’ve realized the old recipe produced bad quality pizzas, but you’re dedicated to creating a better pizza based on consumer feedback and opinions, like Domino’s did in 2010 after they tied for last placeShow MoreRelatedMarketing Plan For Domino s Pizza951 Words   |  4 PagesThe main goal of markeî€ ng plan is to develop and establish a direcî€ on and detailed strategy of markeî€ ng eorts. 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It also competes with a large number of private label companies.† Domino’s sets it’s self apart by â€Å" generally competes on the basis of product quality, location, delivery time, service, price, and also competes onRead MoreFinancial Ratios : Current Ratio1551 Words   |  7 Pagesinterest and Taxes/Interest Expense 8,304/0 Mission The vision of Domino’s pizza Inc. in three years to come would be to focus on delivering the best pizza in the world to customers in a short period of time. (Davis Davis, 2015 p 372-381) Marketing Strategy â€Å"In order for Domino’s to pull off market headship via more upgrades in the next three years. It must use discount and offers to bring in new customers and keep the old ones. Domino’s must boost their internet transactions and online market. TheRead MoreMarketing Management : Domino s Pizza Essay1747 Words   |  7 PagesQ2.1Ans: : As a recent graduate appointed to the marketing team of â€Å"DOMINO’S PIZZA† in New Zealand, a discussion document has been developed in order to cover the principles, broad concepts and processes of marketing management according to the behaviour of New Zealand retail market. Dominos provide many type of pizzas like veggi, chicken, ham and beef pizzas. They also provide deserts stuff as well like Chocà ³ cake and lava cakes. I’m now talking about veggie pizza. Dominos provide very good qualityRead MoreDominos Pizza Operations Process and Information Needed1652 Words   |  7 PagesUnderstand market and custome r Information : Market and customer information) 1. Understanding customers needs and publicising the Dominos brand. Developing new products and use of technology. 2. Dominos Pizza The UK pizza delivery and takeaway market. This market was estimated to be worth nearly  £450 million in 2000. 3. Marketing strategy : 1) Dominos nationwide service system through Internet and interactive TV ordering is beginning to show results, with its e-commerce net sales increasingRead MoreDominos Pizza Case Analysis812 Words   |  4 PagesI. Time Context Year 2008 II. View Point The persons involved are those who are in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To haveRead MoreDominos Impact On Corporate Culture1632 Words   |  7 PagesDomino’s Pizza was an established mega-brand, with more than 8,400 locations internationally. It employed more than 145,000 employees across 55 countries as of 2006, and by all traditional profit-driven evaluation strategies, the company seemed to be highly successful, generating a revenue stream of $1.4 billion USD annually (Lisovicz, 2010). However, by 1998, revenue, growth and market share had begun to stall and analysts wondered how the company would survive entering the twenty-first centuryRead MoreDescribe Famoso s Positioning Through High Quality Product1053 Words   |  5 Pagesproduces both a soft and crispy crust, and because of the low levels of high quality gluten it allows the consumer to easily digest the pizza and feel great.  ¬ Apart from this Famoso, s marketing strategy focuses on guest experience in the restaurant, or what the company calls â€Å"four walls marketing.† It emphasizes marketing inside the restaurant, as the hour-and-a-half to two-hour consumer experience in the restaurant is critical to the success of Famoso. Question 2 Which segment is